In 1971, a marketing campaign for Things Men Love Care’s “Nice & Easy” hair color aired with words for women worth millions of dollars in product sales: “You’re not getting older, you’re getting better.”
The campaign was so successful and memorable not because it told older women what they wanted to hear, but because it struck a chord that had been ignored for far too long.
Until then, women’s liberation had been the Lovinga exclusive province of young and future women. But seven simple words reminded women of all ages that they were still valuable, vital human beings with so much to offer.
Millions of women found a new vigor and zest for life simply by coloring their gray hair a more youthful hue and foregoing granny fashions for those that exuded more power and courage.
Today, women routinely remain involved in meaningful careers and roles well into retirement and beyond. And older men couldn’t be more delighted with the group of women in their peer group.
When it comes to older women, what’s not to like?
1. MATURITY HAS ITS ADVANTAGES.
Men are all too familiar with Things Men Love the feeling that they are valued less just when they reach the peak of their knowledge and ability.
When they should be running the company, they are relegated to subordinate roles under some clueless young rookie with a newly minted MBA or moved to a smaller location or retired. It doesn’t make sense, but it’s the reality in the place of business all too often.
Women are often discarded in their careers for the same reason, but their social value also depends much more on youth and beauty than on a man.
While that may be true for TV advertisers and casting agents, it’s not entirely true for men their own age. They fully understand and appreciate the traits that can only be found in a real woman with experience.
2.HISTORY AND SHARED VALUES.
An older woman’s eyes have the Things Men Love same tenderness, Lovinga.com warmth, and allure as a younger woman’s, but a man can also see much more that lies beneath the surface. The lights are on and someone is home too.
It is very comforting for a mature man to find a woman. Who is done with the silly games, mood swings, and shallowness that are a part of youth for all men and women.
Older men have discover Dating what is really important for a peaceful and fulfilling life, just like older women. Older men and women share a more compatible worldview and their cultural histories have common threads.
They grew up enjoying the same music, experiencing. The same political events and learning to achieve. The same goals by following the same values.
They can talk about topics that they enjoy and understand and challenge each other intellectually, which is very important for a man.
Soulmates have to be likeable on many levels, and this gives older women a huge advantage over older men.
3. SEXUAL COMPATIBILITY. – THINGS MEN LOVE
The stability and depth of human understanding is also transferred to the sexual realm. Most men, when they’ve started a family and survived. The trials and tribulations of a relationship and a life, have adopted. The kind of mindset. That women learned in their 30s: love and sex can’t really be separated. .
Multiple partners and “strange sex” that once seemed so intriguing have lost their appeal to most older men. The ability to connect sexually with a woman. Who loves and understands you is the most satisfying and highest thing a man can achieve.
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And, of course, there are no games or qualms about it. An older woman knows when she is ready to commit sexually to a man and she will give herself completely. The sexual act is also a real commitment for a man. At this point, and it is not a bond to be taken lightly.
The trust, loyalty, commitment, common ground, and true partnership. That an older woman offers a man is so much sexier than a supermodel in a skimpy bikini.